Product. Logistics. Marketing.
Latakko is the leading wholesaler of tyres and car wheels in the Baltic States, which allows determining market trends throughout the region. Furthermore, being a part of the Nordic Tire Group allows us to work closely with manufacturers and offer a wide range of products in all segments.
About the company
Our 30 years of experience in the tyre and wheel industry allows us to offer our customers the best solutions and always be one step ahead of the rest. Every year we supply drivers with more than one million high-quality tires that improve road safety.
30 years
of experience in the industry
€ 90 000 000
annual turnover
45 000 m²
total warehouse area
1 000 000
tyres sold per year
Assortment and brands
Latakko sets the market standards, which is why we pride ourselves on our assortment and top-level customer service. Our portfolio includes recognizable tire brands from different countries of the world in all segments from premium to budget class. This allows our customers to be flexible and select tire models that fits their business needs.
Passenger car tyres
Discover our carefully curated selection of passenger car tire brands, showcasing 70% from the top 20 manufacturers worldwide. Whether prioritizing performance, durability, or comfort, our range highlights trusted names known for their commitment to safety and reliability on the road.
Car and truck wheels
Explore a broad selection of wheel models from renowned European manufacturers. With hundreds of designs available, our collection brings together style and function, offering options to elevate both your vehicle’s performance and visual appeal.
Truck and bus tyres
We offer an extensive range of commercial truck and bus tyres, catering to every budget and performance need. From premium brands that prioritize cutting-edge technology and reliability to more budget-friendly options, our selection is designed to keep your fleet running smoothly.
Agro and industrial tyres
Our warehouse is stocked with a significant inventory of agricultural, forestry, and industrial tyres, ready to meet the demands of your work. Designed for durability and performance, these tyres can handle the toughest environments. Trust our selection to support your machinery and optimize your productivity in any field!
Motorcycle and ATV tyres
For the adventurous rider, our collection of motorcycle and ATV tyres covers all segments, ensuring that you find the perfect match for your riding style and terrain. Whether you're cruising on the highway or tackling rough off-road paths, our tyres deliver the performance and grip needed for a thrilling ride.
Warehouse and logistics
We are proud of having the largest tyre and wheel warehouse in the Northern Europe, where 600,000 tires are stored at the same time. Our monitoring system allows you to find the required item in a few seconds among more than a million. At the same time, carefully thought-out logistics and reliable delivery partners allows us to deliver goods throughout the Baltics within a few working days.
Marketing activities
Powerful marketing activities are significant advantage of Latakko. This is how we support our partners. However, relationships are also built through various events and trainings.