Powered by people
The multinational team of Latakko with more than 100 professional employees is the company's greatest asset. During many years of operation, we have been able to unite and motivate people for joint achievements.
100+ colleagues
More than 100 professional employees
40.2 years
Average age
6 years
Average seniority in the company
26 years
The longest serving employee
Driving excellence together
The driving force behind our success has always been our people. Each individual at Latakko plays a crucial role in achieving the level of excellence we are known for today. Through the close collaboration and dedication of diverse teams, we have been able to earn and maintain our leading position for over 30 years. Looking ahead, our mission is clear - to strengthen partnerships, deliver exceptional service to our clients, and contribute directly to safer roads for everyone.
Twists and turns of history
The company was founded on October 4, 1994. Over the years, various products and business models were tried - retail, car services, batteries, oils, etc. Currently, Latakko focuses on wholesale, but our experience is a solid foundation for new challenges.
1994
Establishment of the company.
2007
The largest warehouse in the Baltics opens in Riga.
2008
Development of a retail store network begins.
2010
Latakko UAB and Latakko OÜ are established.
2011-2018
Latakko expands its brand portfolio, partnering with leading manufacturers.
2019
For the first time, the company achieves a milestone of selling 1000000 tires in a single year.
2021
Latakko becomes part of the Nordic Tyre Group, marking the beginning of a new chapter.
2022
The warehouse complex expands to a total area of 45,000 square meters.
2024
The company celebrates its 30th anniversary, looking forward to continued growth and new opportunities.
Nordic Tyre Group
In 2021, Latakko joined Nordic Tyre Group. As the leading tyre distributor across the Nordic and Baltic regions, NTG connects top dealers and customers with a high-quality tyre manufacturers worldwide. Nordic Tyre Group offers a vast and diverse range of tyres for cars, trucks, construction machinery, and agricultural equipment, ensuring solutions for every need and road ahead.
Helping together is easier
"Tyres with a Heart" is a charity initiative organized by Latakko and its partners—tyre retailers—since 2011. Over the years, it has raised more than €170,000 in donations. Since 2021, the "Tyres with a Heart" campaign has expanded its reach to Lithuania and Estonia, offering support to children with health issues on an even broader scale.
Riepas ar sirdi
In Latvia, "Tires with Heart" operates on the largest scale, with over 40 companies participating in the campaign. Funds raised are used to purchase essential medical equipment for children, renovate facilities, and provide necessary supplies for healthcare.
Padangos iš širdies
In Lithuania, donations from the "Tires with Heart" initiative support the children’s rehabilitation clinic "Lopšelis." Nearly 40 Latakko partners are involved, contributing to the care and rehabilitation services that help improve children’s lives and well-being.
Rehvid südamest
In Estonia, more than 20 companies have joined the "Tires with Heart" initiative, with donations going to the Tallinn Children's Hospital Foundation. This support strengthens the hospital’s ability to provide quality healthcare and resources to young patients in need.
Latakko Baltic Conference
The Latakko Baltic Conference is an annual event that brings together our partners — tire retailers from across the Baltic States. This conference provides a unique opportunity for participants to discuss current business matters with Latakko representatives, stay informed about the latest industry trends, and engage directly with manufacturers from around the world. It’s a key gathering for fostering partnerships and advancing industry knowledge.
Traditions and celebrations
We take pride in our traditions, creating an environment where achievements are valued, and team spirit is strengthened through shared moments. With excellent working conditions and a culture that celebrates both dedication and camaraderie, we ensure that every day is both productive and rewarding.
Tyre Academy
Tyre Academy is a specialized training program designed for Latakko’s partner salespeople, including those working at retail counters or service centers. Through the academy, various experts provide in-depth insights into specific tire-related topics, offering practical knowledge that can enhance daily work and enable sales teams to recommend the most suitable products to customers.
