Powered by people
The multinational team of Latakko with more than 100 professional employees is the company's greatest asset. During many years of operation, we have been able to unite and motivate people for joint achievements.
Facts and figures
The strength of Latakko lies in its experienced and dedicated team. Our specialists combine industry knowledge, technical expertise, and customer focus — ensuring professional service and long-term reliability across all markets.
100+
Our success is powered by more than one hundred dedicated professionals across multiple countries, each contributing their expertise to strengthen our position in the market.
40.2
The average age of our employees is just over forty years — a balance between experience and energy that drives innovation, teamwork, and a dynamic business environment.
6
On average, our team members have been with the company for more than six years, a reflection of stability, loyalty, and long-term cooperation within the Latakko family.
26
Our longest-serving colleague has been part of Latakko for twenty-six years, proving that trust, mutual respect, and shared goals can build lifelong careers.
Driving excellence together
The driving force behind our success has always been our people. Each individual at Latakko plays a crucial role in achieving the level of excellence we are known for today. Through the close collaboration and dedication of diverse teams, we have been able to earn and maintain our leading position for over 30 years. Looking ahead, our mission is clear - to strengthen partnerships, deliver exceptional service to our clients, and contribute directly to safer roads for everyone.
Twists and turns of history
The company was founded on October 4, 1994. Over the years, various products and business models were tried - retail, car services, batteries, oils, etc. Currently, Latakko focuses on wholesale, but our experience is a solid foundation for new challenges.
1994
Latakko is founded in Riga, Latvia, laying the groundwork for what will become one of the leading tyre distribution companies in the Baltic region.
2007
The largest tyre warehouse in the Baltics opens in Riga, ensuring faster deliveries and improved service across all markets.
2008
Development of a retail store network begins, bringing quality tyre products closer to customers and workshops throughout the region.
2010
Latakko UAB in Lithuania and Latakko OÜ in Estonia are established, strengthening the company’s presence in all three Baltic states.
2015
Latakko expands its portfolio by partnering with globally recognized tyre manufacturers, reinforcing its reputation for quality and reliability..
2019
For the first time in company history, annual tyre sales exceed one million units, proving the scale and efficiency of Latakko’s operations.
2021
Latakko becomes part of the Nordic Tyre Group, joining the largest tyre distribution network in Northern Europe and opening new growth opportunities.
2022
The warehouse complex in Riga expands to a total area of 45,000 m², improving capacity and logistics performance across all business segments.
2024
Latakko celebrates its 30th anniversary, proud of its achievements and confident in continuing to build the future of tyre distribution in the region.
2025
A new chapter begins with the rebranding of the entire Nordic Tyre Group — introducing a fresh visual identity and unified design across all companies.
Latakko Baltic Conference
The Latakko Baltic Conference is an annual event that brings together our partners — tire retailers from across the Baltic States. This conference provides a unique opportunity for participants to discuss current business matters with Latakko representatives, stay informed about the latest industry trends, and engage directly with manufacturers from around the world. It’s a key gathering for fostering partnerships and advancing industry knowledge.
Tyre Academy
Tyre Academy is a specialized training program designed for Latakko’s partner salespeople, including those working at retail counters or service centers. Through the academy, various experts provide in-depth insights into specific tire-related topics, offering practical knowledge that can enhance daily work and enable sales teams to recommend the most suitable products to customers.
Facts and figures
The strength of Latakko lies in its experienced and dedicated team. Our specialists combine industry knowledge, technical expertise, and customer focus — ensuring professional service and long-term reliability across all markets.
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
Read more
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
Read more
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
Read moreHelping together is easier
“Tyres with a Heart” is a Baltic-wide charity initiative that unites partner companies to support children’s healthcare by funding vital medical equipment, improving hospital environments, and helping young patients receive the treatment and comfort they need more quickly and safely.
In Latvia, “Tyres with a Heart” brings together more than 40 companies across the country. Each year, the collected funds help purchase vital medical equipment, renovate children’s hospital wards, and provide essential supplies for treatment and rehabilitation. Thanks to the dedication of local partner, hundreds of young patients receive the care they need faster and more comfortably.
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In Lithuania, the initiative supports the “Lopšelis” Children’s Rehabilitation Clinic, where donations help improve daily care and long-term therapy for young patients. Nearly 40 partners take part in the campaign, proving that even small efforts — when combined — can create real change in children’s recovery and well-being.
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In Estonia, “Tyres with a Heart” cooperates with the Tallinn Children’s Hospital Foundation. More than 20 partner companies contribute to improving medical services, supporting the hospital’s ability to provide advanced equipment and better conditions for treatment. This shared commitment ensures that help truly reaches those who need it most.
Read moreTraditions and celebrations
We take pride in our traditions, creating an environment where achievements are valued and team spirit thrives through shared experiences. Celebrations, milestones, and everyday collaboration strengthen the culture of trust and belonging across all Latakko teams.
