Premium brands
Premium tyres are designed for impeccable quality. The manufacturers use the very latest technology and the best materials available at the moment. Premium tyres are thoroughly tested to ensure they meet the highest industry standards.
Pirelli, an Italian multinational tire manufacturer headquartered in Milan, Italy, has led the tire industry for over 140 years. Known as a global trendsetter, Pirelli shapes pivotal advancements and standards within the tire manufacturing sector.
Michelin’s tire development and manufacturing employ some of the most advanced technological solutions available. Each new Michelin tire model delivers top-tier performance and introduces a groundbreaking innovation, often venturing into uncharted technological territory.
Built on high-quality materials and meticulous testing at every stage of production, Goodyear has earned the trust of drivers worldwide. This tire brand evolves continuously with cutting-edge technology, expanding and enhancing its offerings to meet modern demands.
A premium tire brand, Dunlop is widely associated with auto and motorsport, owing to years of race-track expertise among its specialists. Dunlop tires are recognized for their high technical performance, crafted to align with the latest technological advancements.
For over a century, Yokohama has shaped the future with tires ahead of their time. This Japanese company leads the way in tire innovation and new technologies. As one of the world’s largest tire manufacturers, Yokohama has provided premium tire solutions for more than 100 years.
Hankook combines excellent performance on diverse road surfaces with optimal pricing. Using modern manufacturing technologies and high-grade materials, Hankook tires are designed to perform reliably in various weather conditions.
This South Korean tire manufacturer, with over 60 years of history, is grounded in values of innovative product development, continuous technological advancement, and a strong commitment to environmental responsibility. Kumho is dedicated to delivering optimal service and exceptional driving experiences for its customers globally.
Toyo Tires, headquartered in Japan, is a multinational tire and rubber products company with eight factories across Asia, North America, and Europe. With distribution through fourteen global sales companies, Toyo supplies premium tires and automotive components worldwide.
Business class
Tyres designed for demanding users. Excellent quality, high level of comfort and performance, however, these tyres are not as exclusive as in the premium segment.
Middle class
Premium tyres are designed for impeccable quality. The manufacturers use the very latest technology and the best materials available at the moment. Premium tyres are thoroughly tested to ensure they meet the highest industry standards.
Giti Tire boasts world-class testing facilities and specialists. Tires designed for the European market are developed in Germany and rigorously tested on tracks across Europe, focusing on quality and safety.
Maxxis isn’t just about tires; it’s a lifestyle. Since its founding over 50 years ago, Maxxis has remained committed to creating tires that drivers and riders can trust for quality and performance.
GT Radial is a key brand of the tire manufacturer GT Tire, producing tires for passenger cars, buses, vans, and trucks. With premium Indonesian rubber as a core material, these tires are renowned for their high durability and wear resistance.
Originally founded by the Sabancı Group of Companies and its partners, was rebranded as Brisa ten years after beginning production in 1978, following a joint venture partnership with the Japanese giant Bridgestone Corporation. Today, Lassa Tyres are manufactured using Brisa’s cutting-edge technology and advanced Research and Development initiatives.
Gripmax is gaining significant recognition and popularity worldwide. Known for its wide range of quality models, Gripmax often offers competitive pricing, sometimes even at half the price of similar models from other brands.
Nankang takes pride in producing high-quality tires while continually striving for excellence in both R&D and manufacturing. As Taiwan’s longest-standing tire manufacturer, Nankang carries a rich heritage and commitment to innovation.
Although Sailun is a relatively new company, founded in 2002, it has quickly established a strong position in the industry, earning the trust and admiration of drivers. In 2023, Sailun secured a spot among the world’s top 10 tire manufacturers.
Triangle is one of China’s leading tire manufacturers, dedicated to advancing humanity through scientific research, innovation, and a commitment to making its production process more eco-friendly.
West Lake is a brand owned by China’s ZC Rubber, established in 1958. As China’s largest tire manufacturer, ZC Rubber consistently ranks among the world’s top 10 tire producers. West Lake offers a broad range of tires for both passenger vehicles and trucks.
Goodride produces an extensive lineup of tire models, including high-performance, winter, off-road, and light truck tires. By strictly adhering to all possible safety standards, Goodride manufactures exceptionally safe tires that are available in markets across the world.
Dynamo is a brand owned by Sailun, with Dynamo tires manufactured in one of Sailun’s own facilities. Sailun has rapidly and successfully established a strong presence in the industry, earning the trust and recognition of drivers worldwide, including throughout Europe.
Rotalla is a brand under Enjoy Tyre. This ambitious project is now represented in over 50 countries globally. The company produces tires for passenger and commercial vehicles, as well as for industrial and agricultural machinery.
Operating in the tire market since 1975, Linglong produces tires for passenger vehicles, light commercial vehicles, trucks, buses, industrial machinery, off-road vehicles, and agricultural equipment. The brand takes pride in its stringent quality control standards, a core value of the company.
Tourador was established to provide cost-effective, high-quality tires for drivers in Malaysia. For daily commuters, driving is more than just a luxury or livelihood—it’s a necessity. That’s why Tourador meticulously designs and rigorously tests its tires, ensuring safety on the road.
Budget class
Budget tyres allow for cost savings without always compromising on quality, as budget tire manufacturers vary greatly in their offerings. At Latakko, only vetted manufacturers are included in our product portfolio, which is why we sometimes refer to it as the "premium segment of budget tyres."
Retreaded tyres
During the tire retreading process, the worn casing of a tire that still retains good structural integrity is removed and replaced with renewed tread and sidewall rubber. The updated tire is then put through a curing process that vulcanizes the new rubber to the original casing. The result is a tire with a brand-new tread pattern.
Norrsken are retreaded winter tires designed in the Scandinavian style, specifically crafted for northern climates. These tires are enhanced for safe use in the changing weather conditions of the Baltic and Scandinavian regions.
Safety, sustainability, and 100% Italian production. For over 70 years, Malatesta retreaded tires have embodied these three core values. This concept has gained the trust of both local and international customers.
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