Product, logistics, marketing
Latakko sets the market standards, which is why we pride ourselves on our assortment and top-level customer service. Our portfolio includes recognizable tire brands from different countries of the world in all segments from premium to budget class. This allows our customers to be flexible and select tire models that fits their business needs.
Company facts
Over the years, Latakko has grown from a local distributor into one of the leading tyre and wheel companies in Northern Europe. Our growth is based on trust, expertise, and long-term partnerships with our clients.
30
We are proud of our more than 30 years of experience in the tyre industry, built on reliability, expertise, and long-term partnerships.
90M
Our annual turnover exceeds €90 million, demonstrating the strength of our operations and the confidence our customers place in us.
45K
With a total warehouse area of 45,000 m², we ensure fast and efficient logistics across all our markets.
1M
Each year, we sell and deliver over 1 million tyres, supporting drivers, workshops, and retailers throughout the region.
Passenger car tyres
Discover our carefully curated selection of passenger car tire brands, showcasing 70% from the top 20 manufacturers worldwide. Whether prioritizing performance, durability, or comfort, our range highlights trusted names known for their commitment to safety and reliability on the road.
Truck and bus tyres
We offer an extensive range of commercial truck and bus tyres, catering to every budget and performance need. From premium brands that prioritize cutting-edge technology and reliability to more budget-friendly options, our selection is designed to keep your fleet running smoothly.
Car and truck wheels
Explore a broad selection of wheel models from renowned European manufacturers. With hundreds of designs available, our collection brings together style and function, offering options to elevate both your vehicle’s performance and visual appeal.
Motorcycle and ATV tyres
For the adventurous rider, our collection of motorcycle and ATV tyres covers all segments, ensuring that you find the perfect match for your riding style and terrain. Whether you're cruising on the highway or tackling rough off-road paths, our tyres deliver the performance and grip needed for a thrilling ride.
Warehouse and logistics
We are proud of having the largest tyre and wheel warehouse in the Northern Europe, where 600,000 tires are stored at the same time. Our monitoring system allows you to find the required item in a few seconds among more than a million.
Marketing activities
Powerful marketing activities are a significant advantage of Latakko. This is how we support our partners. However, relationships are also built through various events and trainings.