This is where innovation meets expertise, where global leaders and local professionals come together to shape the future of mobility. Get ready for a day filled with insights, inspiration, and unforgettable connections — because this isn’t just a conference, it’s the highlight of the year.
guests
speakers
manufacturers
retail sites
The Conference brings together a diverse group of industry professionals who will share key insights from their fields. Expect valuable updates, expert perspectives, and the latest developments shaping the Baltic automotive landscape.
Chief Commercial Officer
Head of Marketing Department
Senior Team Leader
Executive Director of the Children's Hospital Foundation
CEO, enivo Ltd
Latakko Baltic Conference brought together industry leaders, partners, and professionals for a day full of insights, innovation, and connection. From powerful presentations to engaging discussions and memorable moments — it set the tone for everything we’re building this year.
Special guests and well-known personalities will join us throughout the evening to bring extra energy and unforgettable moments. Their presence will help create a truly unique and festive atmosphere.
A renowned Latvian TV host, director, and journalist, best known for his long-running automotive show "Zebra." With his charismatic style and deep knowledge of traffic safety and mobility, he has become a key voice in Latvian automotive media.
Director, cinematographer, and founder of Robyworks. He is the most popular YouTuber in Latvia in the automotive scene, known for high-adrenaline car videos filmed across the globe.
The lead event organizer behind Poorbaltics Burnout Challenge, one of Latvia’s most vibrant car culture events. She brings together automotive enthusiasts through creative and community-driven experiences.
Latvian media personality, radio host, and DJ known for her work on Star FM and various television projects.
TV host, radio personality, and event MC with his energetic presence and strong connection with audiences.
The conference proudly features the world’s leading tyre and wheel manufacturers. This is a great opportunity to connect with top global brands and discover the latest innovations shaping the future of the industry.
Michelin’s tire development and manufacturing employ some of the most advanced technological solutions available. Each new Michelin tire model delivers top-tier performance and introduces a groundbreaking innovation.
Account Development Manager
Customer Engineering Support Manager
Customer Marketing Manager AGILE (Balkans & Baltics)
An iconic Italian brand with a strong footprint in the premium and luxury vehicle segments. Closely linked to motorsport, including Formula 1, Pirelli is also a go-to choice for original equipment on high-end sports cars. Performance, elegance, and advanced engineering define the Pirelli name.
Commercial Director Nordics
National KAM Key Account Manager
A global leader in tire technology and innovation with more than 120 years of history. Goodyear tires are trusted in everyday driving and extreme conditions – even used by NASA. The brand is well-established in Europe and is a trusted OE partner for many carmakers.
Head of Sales Baltic
Retail development Manager Baltic
Customer Development Manager Lithuania
Sales Manager Consumer Tires Estonia
A premium German tire brand known for exceptional safety, cutting-edge technology, and innovation. Continental consistently achieves top rankings in independent tests and is the OE choice for many global car manufacturers. The brand represents precision, sustainability, and performance.
Business Development Manager
Export Sales Manager
A symbol of Japanese engineering excellence and quality. Yokohama is deeply connected to motorsports and is a frequent choice for original equipment by leading automotive brands. The brand is known for combining sporty performance with reliability across all road conditions.
CEO
Commercial Director CCO
Sales manager TBR Nordics and Baltics
Sales manager Sweden
A global tire manufacturer with a strong presence across Europe, Asia, and North America. Giti integrates German engineering with international production to deliver dependable products for both passenger cars and commercial fleets. The brand maintains active OEM partnerships with leading global automakers.
Marketing & sales manager Eastern Europe, Greece and Baltics
Marketing & sales director Europe PCR & TBR replacement
One of the fastest-growing tire manufacturers globally, recognized for innovation and independent testing. Sailun offers an excellent price-to-performance ratio and employs cutting-edge manufacturing technology that meets the needs of both budget-conscious and performance-driven customers. The brand continues to strengthen its reputation across Europe and Asia.
Segment Manager PCR / TBR Europe
One of the fastest-growing tire manufacturers globally, recognized for innovation and independent testing. Triangle offers an excellent price-to-performance ratio and employs cutting-edge manufacturing technology that meets the needs of both budget-conscious and performance-driven customers. The brand continues to strengthen its reputation A long-standing Chinese tire manufacturer with over 40 years of experience and a growing presence in Europe. Triangle operates its own research and development centers, as well as testing facilities in Northern Europe, ensuring tire performance in challenging climates. With local representation in Europe, the brand ensures strong customer support and logistics.
Marketing Director Europe
China’s largest tire brand and part of ZC Rubber – one of the world’s top tire producers. Westlake is widely recognized for its value and durability in the commercial segment, while also expanding steadily in passenger car markets across Europe. A brand synonymous with reliability and affordability.
Sales Manager
International Sales Manager
Europe’s leading independent manufacturer of alloy and steel wheels. ALCAR combines high design standards with top-tier quality, offering products that meet both OEM specifications and enthusiast demands. German precision, innovation, and TÜV certification ensure lasting reliability.p>
Regional Sales Manager TPMS
Regional Sales Manager
Director Sales & Marketing, Authorized Officer
Technical Department
An Italian premium alloy wheel manufacturer known for distinctive style and OEM-level quality. MAK products are recognized for their elegant design and engineering excellence – the choice for those who want to combine functionality with high-end aesthetics.
Regional Sales Manager
Marketing Product Specialist
Regional Sales Manager