About Latakko

About Latakko




Our ultimate purpose is
to improve driving safety
through our unique knowledge and
proven products while taking care
of the environment.

Latakko Holding

“Latakko” is one of the automotive industry leaders in the Baltic States, and the holdings company thereof includes “Latakko” Ltd. (Latvia), “Latakko” Ltd. (Estonia) and “Latakko” JSC (Lithuania).

With a turnover of 67 million euros Latakko entered the list of Latvian TOP100 biggest companies and – for the first time – the list of TOP50 Latvia’s most desired employers.

Groups of products and represented brands

Latakko’s main focuses are the wholesale and retail of tires, wheels, batteries and motor oils for cargo trucks, agricultural transport, industrial vehicles and motorcycles. It also works on the development of network of service centers “Pirelli Key Point”, “Hankook Masters”, and “Mr. Big”, as well as maintains a web store in several countries.

The company serve numerous segments including service centers, franchise shops, garages, and car dealers as well as wholesalers, fleet operators and supermarkets.

The company represents more than 60 international brands including: Pirelli, Michelin, Goodyear, Yokohama, Toyo Tires, Hankook, Maxxis, GT Radial, GiTi, Sailun, Westlake, Goodride, Triangle, Duracell, Deta, Champion, Momo, BBS, OZ, MAK etc.

We are proud of our frequent achievements

Through purposeful teamwork, a clear vision of development and company goals, we have managed to establish a wide range of reliable cooperative partners in order to acquire and preserve satisfied and smiling customers.

Let the figures and facts speak for themselves…


The “Latakko” team includes 280 industry experts and professionals united in purpose with a desire to improve their professional skills and knowledge. Our team includes representatives of different nationalities and cultures, which has served as yet another advantage in the development of successful business in an international environment.



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